Art of Tea Academy

Art of Tea

Science Behind Taste — Part 1 of 2

By Art of Tea on Nov 21, 2018 10:32:00 AM

The insula in our brain remembers and identifies flavor through Olfaction (smelling), Taste (chemicals perceived by taste buds) and Chemesthesis (trigeminal nerve response to food sensations). We require information from all 3 of these areas in...

Tea and Food Pairings — Burgers, Cocktails, & Steaks

By Art of Tea on Nov 14, 2018 9:15:00 AM

One the fastest growing segments in food service is the gourmet burger concept. A Technomic report — based on more than 2,250 online surveys of U.S. and Canadian consumers — claims, “burgers are one of the hottest trends on today’s dining...

Attracting the Millennial Tea Consumer

By Art of Tea on Nov 7, 2018 9:10:00 AM

The exact date span of millennials depends on who’s polling, but generally includes those born in the early 1980s to the early 2000s. Their population is reported to rival that of baby boomers; by some estimates approximately 80 million...

Turn Tap Water Customers Into Tea Drinkers

By Art of Tea on Oct 31, 2018 9:21:00 AM

As many food service operators know, overall beverage sales are on a decline, losing over 2 billion servings in the past five years. The biggest segment hit, is soft drinks, with a loss of over 13%. Unfortunately, many consumers are switching...

Want to Bring More Tea Drinkers Into Your Shop? Try These 4 Ideas.

By Art of Tea on Oct 24, 2018 9:44:00 AM

You love your business and you treasure your customers. Maybe running your establishment is even a dream come true! But there are plenty of challenges too, like getting more people into your store to spread the love or share your amazing foods...