Art of Tea Academy

Improper Brewing Practices and How They Affect Your Top Line

By Art of Tea on Mar 1, 2018 9:00:00 AM

You’ve spent the time to source the best possible tea from a reputable tea supplier, like Art of Tea. You’ve purchased the most state of the art iced tea machine available. Yet customers are complaining (or not ordering) your tea. What went...

High Cost of Serving a Low Quality Tea

By Art of Tea on Feb 28, 2018 8:18:00 AM

Many restaurant owners don’t know the total cost of serving a commodity-style tea. A bad tea experience will leave a bad taste in your guest’s mouth and on your bottom line. Tea is most likely the first and last impression your customer has of...

Properties of Matcha

By Art of Tea on Feb 7, 2018 4:17:13 PM

Matcha isn't just a finely-ground powdered green tea produced from high-quality, shade-grown leaves. It's also one of the teas most full of antioxidant properties. This is because unlike other loose-leaf teas, matcha is whipped into suspension...

History of Matcha

By Art of Tea on Feb 7, 2018 3:41:04 PM

In Japan the consumption of matcha is gradually declining, but the tea’s popularity is rapidly growing in the West. Matcha is believed to have many health benefits, making it a highly desirable beverage for the health conscious consumer. Western...

Why is Water Such a Big Concern for Tea?

By Art of Tea on Jan 16, 2018 8:41:11 AM

We here at Art of Tea are often asked what it takes to make a perfect cup of tea. Aside from the obvious ingredient (high quality tea), we typically focus on an often overlooked, yet crucial, part of the tea experience — the water!

With so much...