In Japan the consumption of matcha is gradually declining, but the tea’s popularity is rapidly growing in the West. Matcha is believed to have many health benefits, making it a highly desirable beverage for the health conscious consumer. Western use...
We here at Art of Tea are often asked what it takes to make a perfect cup of tea. Aside from the obvious ingredient (high quality tea), we typically focus on an often overlooked, yet crucial, part of the tea experience — the water!
With so much to...
Preparing a quality tea from Art of Tea does not stop after the brew cycle has finished or even after your customer has consumed every last drop. One of the most overlooked parts of a premium iced tea program is cleaning the tea brewing equipment.
Though organic has been around for nearly 30 years, it is only in the last couple of years that the growth of this category has been seen across multiple channels and into nearly 80% of households in the US1. The organic sector has seen double digit...
Consumers have come to expect their fresh brewed iced tea to be clear and bright. Whether right or wrong, cloudy or hazy tea signals a bad tea experience by the consumer. There are five main reasons why iced tea becomes cloudy. These include:...
